AUSTRALIAN RETAIL BENCHMARK REPORT
Know what’s normal in your market — and where you sit
A similarity‑weighted benchmark across 3,000+ Australian public storefronts, tracked over time, showing what peers do in assortment, pricing, and promotions — plus a short action list.
- ✔ Delivered in five business days
- ✔ No internal data or system access required
- ✔ Built for product / price / promotion decisions
Example output (illustrative). Your report is peer-weighted to your market.
3,000+
Australian storefronts tracked
Similarity‑weighted
Peer market, not comps
5 days
Typical delivery
0
Internal data required
What you get
A clear benchmark, the gaps that matter, and a short list of actions by category.
Product architecture
- Category coverage & depth vs peers
- Newness & churn (adds/removals over time)
- Drift: where the market is moving and whether you’re aligned
Price architecture
- Regular price position by category (premium / mid / value)
- Price-point structure (gaps, crowding, clustering)
- Price movement (stability vs reactive changes)
Promotion architecture
- Sale coverage + discount depth bands by category
- Promotion mechanics (consistent rules vs exceptions)
- Timing, cadence, duration (how promos run vs peers)
This is not SKU-level price monitoring — it’s a market-scale reference for how retailers like you operate in public.
Example pages
Discount depth bands
What you’re seeing: category discount depths cluster into market bands
What you do: tighten/loosen depth where you’re outside the band
Price ladder gaps
What you’re seeing: missing/crowded price points by category
What you do: fill gaps or simplify price architecture
Assortment coverage & depth
What you’re seeing: categories where peers go deep and you don’t (or vice versa)
What you do: decide where to expand, exit, or protect
How it works
1. Send your store URL & decision
You tell me which storefront and whether you’re focused on product, price, or promotions.
2. I configure your peer market & run the analysis
Your peer set is similarity-weighted based on category mix, price level, and promotional intensity.
3. You receive the report & action list
A PDF or slide deck arrives in your inbox within five business days, plus an optional walkthrough call.
All inputs are public storefront data. No internal access required.
Who it’s for & decisions it supports
Who it’s for
- Head of Trading / Commercial
- Category Managers
- Pricing / Revenue teams
- eCommerce & Performance Marketing
- Founders of multi‑category retail/eCom
Decisions it supports
- Are we over-discounting in specific categories?
- Are we priced premium where the market expects value?
- Which categories should we deepen, protect, or exit?
- Are promotions too frequent, too shallow, or too chaotic?
FAQ
What do you need from me?
Only your public store URL and which decision you’re focused on. No other data is required.
What does “similarity-weighted” mean?
Peers are weighted by how similar they are to you based on observable storefront signals — category mix, breadth/depth, price level/structure, and promotional intensity.
What markets does this cover?
Currently Australian consumer retail markets. Other regions are possible; contact me to discuss.
How is this different from SKU price monitoring?
This is a market-level benchmark. It doesn’t track individual SKUs or competitor price changes but instead shows how your category assortment, price structure, and promotions compare to peers.
What does the deliverable look like?
You receive a PDF or slide deck with ~25–40 pages including charts, written interpretation, and a short action list tailored to your category decisions.
Can you do this regularly?
Yes. Quarterly or semi-annual refreshes are available to monitor changes over time.
About Tom Larsen
Tom Larsen has over a decade of experience across retail, eCommerce, and consumer brands. He’s worked with 100+ companies, from heritage retailers to high‑growth e‑comms, using data to inform pricing, product, and promotion decisions.
Brands supported include: MECCA, Culture Kings, Cotton On, Platypus & The Athlete’s Foot (Accent Group), Mimco, Peter Alexander & Dotti (Just Group), Shoes & Sox, Cellarbrations, Tasco, and more.
Request a Market Weather Report
Email me with your store URL and the decision you’re making.
Tom Larsen 